Outreach, design, campaign, video, flyer
Creating an Outreach Campaign at Berkeley City College
Project Overview
For the Fall 2022 semester Peralta Community College District made enrollment free across its community colleges. This bold approach to increasing enrollment is an important step towards lowering barriers to entry and increasing access for all students.
To maximize the impact of this opportunity, Berkeley City College reached out FFG to create a media campaign that included:
A digital campaign
Bart Liveboards
An art and motion video for social media channels
A web banner
Print materials
Campus screens
Homepage
Motion Video
Art for Print Materials, Billboards and Banners
Campus Screens
Social Media Campaign
Team
Graphic Designer:
Tony Carranza
Motion and Animation Artist:
Marcellino Rosario
Writer:
Sara Kern
Principal:
Roy Robles
